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FREE Handout, Listening & Quizzes on Video Ads in Mags
(11 Pages of Materials & 8 Online Activities)

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Video Screens Appear in Magazine (September 20, 2009)

Another piece of science fiction became reality this week. The very first video advertisement appeared inside a paper magazine. ‘Entertainment Weekly’ from the USA, was published with a small screen inside it. Readers could open the mag and watch video ads for Pepsi and the TV network CBS. There were also tiny speakers in the magazine so people could listen to the ads too. Pepsi marketing officer Frank Cooper said it was an “extraordinary way to…interact with consumers”. The screen can hold 40 minutes of video.

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The video ads in Entertainment Weekly are amazing. They are from fantasy movies, only now they are real life. We first saw them a few years ago in movies like Minority Report, and then again in Harry Potter films. Very soon, everyone will be looking at videos in their newspapers. Journalists will appear under the headlines. We may even read along with what the reporters say. I can imagine people looking over someone’s shoulder to see the video of a goal in the sports pages. Technology today really is like science fiction.

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PHRASE MATCH

Match the following phrases from the article.

Paragraph 1

1.	science fiction became	a.	officer
2	appeared inside a	b.	of video
3.	There were also tiny	c.	reality
4.	marketing	d.	with consumers
5.	interact	e.	paper magazine
6.	40 minutes	f.	speakers

Paragraph 2

1.	fantasy	a.	life
2	real	b.	shoulder
3.	a few years	c.	the reporters say
4.	read along with what	d.	pages
5.	looking over someone’s	e.	movies
6.	in the sports	f.	ago

LISTENING GAP FILL

Another piece of science fiction __________________ week. The very first video advertisement appeared inside a paper magazine. ‘Entertainment Weekly’ from the USA, was __________________ small screen inside it. Readers __________________ mag and watch video ads for Pepsi and the TV network CBS. There were __________________ in the magazine so people could listen to the ads too. Pepsi marketing officer Frank Cooper said it was an “extraordinary way to…interact with consumers”. The __________________ 40 minutes of video.

The video ads in Entertainment Weekly are amazing. They are from fantasy movies, __________________ real life. We first saw them a few years ago in movies like Minority Report, __________________ Harry Potter films. Very soon, everyone will be looking at videos in their newspapers. Journalists __________________ the headlines. We may __________________ with what the reporters say. I can imagine people looking over someone’s shoulder to see the video of a goal in the sports pages. Technology __________________ science fiction.

MULTIPLE CHOICE

Another (1) ____ of science fiction became reality this week. The very first video advertisement (2) ____ inside a paper magazine. ‘Entertainment Weekly’ from the USA, was published with a small screen inside (3) ____. Readers could open the mag and watch video ads for Pepsi and the TV network CBS. There were also tiny (4) ____ in the magazine so people could listen to the ads too. Pepsi marketing officer Frank Cooper said it was an “extraordinary (5) ____ to…interact with consumers”. The screen can hold 40 minutes of video.

The video ads in Entertainment Weekly are (6) ____. They are from fantasy movies, only now they are real life. We first saw them a (7) ____ years ago in movies like Minority Report, and then again in Harry Potter films. Very (8) ____, everyone will be looking at videos in their newspapers. Journalists will appear under the headlines. We may even read (9) ____ with what the reporters say. I can imagine people looking over someone’s (10) ____ to see the video of a goal in the sports pages. Technology today really is like science fiction.

Put the correct words from this table into the article.

1.	(a)	peace	(b)	peas	(c)	piece
2.	(a)	appeared	(b)	appearing	(c)	appearance
3.	(a)	them	(b)	it	(c)	this
4.	(a)	speaker	(b)	speaks	(c)	speakers
5.	(a)	way	(b)	weigh	(c)	away
6.	(a)	amazed	(b)	amazes	(c)	amazing
7.	(a)	few	(b)	several	(c)	numerous
8.	(a)	soonish	(b)	soon	(c)	sooner
9.	(a)	around	(b)	about	(c)	along
10.	(a)	shoulder	(b)	elbow	(c)	wrist

SPELLING

Spell the jumbled words (from the text) correctly.

Paragraph 1
1.	ccienes fiction
2.	paper gazmeian
3.	tiny aesreksp
4.	marketing ffercoi
5.	interact with creumonss
6.	40 menitus of video
Paragraph 2
7.	aaftsny movies
8.	real ielf
9.	a few yaser ago
10.	read nagol with
11.	looking over someone’s ehorudsl
12.	sports esapg

PUT THE TEXT BACK TOGETHER

Number these lines in the correct order.

( )	so people could listen to the ads too. Pepsi marketing officer Frank Cooper said it was an “extraordinary
( )	open the mag and watch video ads for Pepsi and the TV network CBS. There were also tiny speakers in the magazine
( )	life. We first saw them a few years ago in movies like Minority Report, and then again in Harry Potter films. Very
( )	soon, everyone will be looking at videos in their newspapers. Journalists will appear under the
( )	The video ads in Entertainment Weekly are amazing. They are from fantasy movies, only now they are real
( )	shoulder to see the video of a goal in the sports pages. Technology today really is like science fiction.
( )	way to…interact with consumers”. The screen can hold 40 minutes of video.
( )	headlines. We may even read along with what the reporters say. I can imagine people looking over someone’s
( )	inside a paper magazine. ‘Entertainment Weekly’ from the USA, was published with a small screen inside it. Readers could
( 1 )	Another piece of science fiction became reality this week. The very first video advertisement appeared

THE READING / TAPESCRIPT

With a partner, put the words back into the correct order.

1.	this fiction reality week Science became.
2.	The first advertisement very video appeared.
3.	small a with Published it inside screen.
4.	the . also There magazine in tiny were speakers
5.	of can video hold 40 The minutes screen.
6.	years ago in movies We first saw them a few.
7.	be videos newspapers will at their Everyone looking in.
8.	Read say reporters the what with along.
9.	to Looking see over the someone’s video shoulder.
10.	today fiction like really Technology science is.

DISCUSSION (Write your own questions)

STUDENT A’s QUESTIONS (Do not show these to student B)
1.	________________________________________________________
2.	________________________________________________________
3.	________________________________________________________
4.	________________________________________________________
5.	________________________________________________________
6.	________________________________________________________

------------------------------------------------------------------------------

STUDENT B’s QUESTIONS (Do not show these to student A)
1.	________________________________________________________
2.	________________________________________________________
3.	________________________________________________________
4.	________________________________________________________
5.	________________________________________________________
6.	________________________________________________________

WRITING

Write about video ads for 10 minutes. Show your partner your paper. Correct each other’s work.

______________________________________________________________________________

HOMEWORK

1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.

2. INTERNET: Search the Internet and find more information about video ads. Talk about what you discover with your partner(s) in the next lesson.

3. MAGAZINE ARTICLE: Write a magazine article about science fiction becoming real life. Include imaginary interviews with some inventors. Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

4. WHAT HAPPENED NEXT? Write a newspaper article about the next stage in this news story. Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

5. LETTER: Write a letter to a futurologist. Ask him/her three questions about what technology we’ll have in the future. Give him/her three of your opinions. Read what you wrote to your classmates in the next lesson. Your partner will answer the questions you asked.

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News English Lessons FREE Handout, Listening & Quizzes on Video Ads in Mags (11 Pages of Materials & 8 Online Activities)