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Video Screens Appear in Magazine (September 20, 2009)

Another piece of science fiction became reality this week. The very first video advertisement appeared inside a paper magazine. ‘Entertainment Weekly’ from the USA, was published with a small screen inside it. Readers could open the mag and watch video ads for Pepsi and the TV network CBS. There were also tiny speakers in the magazine so people could listen to the ads too. Pepsi marketing officer Frank Cooper said it was an “extraordinary way to…interact with consumers”. The screen can hold 40 minutes of video.

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The video ads in Entertainment Weekly are amazing. They are from fantasy movies, only now they are real life. We first saw them a few years ago in movies like Minority Report, and then again in Harry Potter films. Very soon, everyone will be looking at videos in their newspapers. Journalists will appear under the headlines. We may even read along with what the reporters say. I can imagine people looking over someone’s shoulder to see the video of a goal in the sports pages. Technology today really is like science fiction.

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PHRASE MATCH

Match the following phrases from the article.

Paragraph 1

1.

science fiction became

a.

officer

2

appeared inside a

b.

of video

3.

There were also tiny

c.

reality

4.

marketing

d.

with consumers

5.

interact

e.

paper magazine

6.

40 minutes

f.

speakers

 

Paragraph 2

1.

fantasy

a.

life

2

real

b.

shoulder

3.

a few years

c.

the reporters say

4.

read along with what

d.

pages

5.

looking over someone’s

e.

movies

6.

in the sports

f.

ago


LISTENING GAP FILL

Another piece of science fiction __________________ week. The very first video advertisement appeared inside a paper magazine. ‘Entertainment Weekly’ from the USA, was __________________ small screen inside it. Readers __________________ mag and watch video ads for Pepsi and the TV network CBS. There were __________________ in the magazine so people could listen to the ads too. Pepsi marketing officer Frank Cooper said it was an “extraordinary way to…interact with consumers”. The __________________ 40 minutes of video.

The video ads in Entertainment Weekly are amazing. They are from fantasy movies, __________________ real life. We first saw them a few years ago in movies like Minority Report, __________________ Harry Potter films. Very soon, everyone will be looking at videos in their newspapers. Journalists __________________ the headlines. We may __________________ with what the reporters say. I can imagine people looking over someone’s shoulder to see the video of a goal in the sports pages. Technology __________________ science fiction.


MULTIPLE CHOICE

Another (1) ____ of science fiction became reality this week. The very first video advertisement (2) ____ inside a paper magazine. ‘Entertainment Weekly’ from the USA, was published with a small screen inside (3) ____. Readers could open the mag and watch video ads for Pepsi and the TV network CBS. There were also tiny (4) ____ in the magazine so people could listen to the ads too. Pepsi marketing officer Frank Cooper said it was an “extraordinary (5) ____ to…interact with consumers”. The screen can hold 40 minutes of video.

The video ads in Entertainment Weekly are (6) ____. They are from fantasy movies, only now they are real life. We first saw them a (7) ____ years ago in movies like Minority Report, and then again in Harry Potter films. Very  (8) ____, everyone will be looking at videos in their newspapers. Journalists will appear under the headlines. We may even read (9) ____ with what the reporters say. I can imagine people looking over someone’s (10) ____ to see the video of a goal in the sports pages. Technology today really is like science fiction.

Put the correct words from this table into the article.

1.

(a)

peace

(b)

peas

(c)

piece

2.

(a)

appeared

(b)

appearing

(c)

appearance

3.

(a)

them

(b)

it

(c)

this

4.

(a)

speaker

(b)

speaks

(c)

speakers

5.

(a)

way

(b)

weigh

(c)

away

6.

(a)

amazed

(b)

amazes

(c)

amazing

7.

(a)

few

(b)

several

(c)

numerous

8.

(a)

soonish

(b)

soon

(c)

sooner

9.

(a)

around

(b)

about

(c)

along

10.

(a)

shoulder

(b)

elbow

(c)

wrist


SPELLING

Spell the jumbled words (from the text) correctly.

Paragraph 1

1.

ccienes fiction

2.

paper gazmeian

3.

tiny aesreksp

4.

marketing ffercoi

5.

interact with creumonss

6.

40 menitus of video

 

Paragraph 2

7.

aaftsny movies

8.

real ielf

9.

a few yaser ago

10.

read nagol with

11.

looking over someone’s ehorudsl

12.

sports esapg


PUT THE TEXT BACK TOGETHER

Number these lines in the correct order.

(    )

so people could listen to the ads too. Pepsi marketing officer Frank Cooper said it was an “extraordinary

(    )

open the mag and watch video ads for Pepsi and the TV network CBS. There were also tiny speakers in the magazine

(    )

life. We first saw them a few years ago in movies like Minority Report, and then again in Harry Potter films. Very

(    )

soon, everyone will be looking at videos in their newspapers. Journalists will appear under the

(    )

The video ads in Entertainment Weekly are amazing. They are from fantasy movies, only now they are real

(    )

shoulder to see the video of a goal in the sports pages. Technology today really is like science fiction.

(    )

way to…interact with consumers”. The screen can hold 40 minutes of video.

(    )

headlines. We may even read along with what the reporters say. I can imagine people looking over someone’s

(    )

inside a paper magazine. ‘Entertainment Weekly’ from the USA, was published with a small screen inside it. Readers could

1  )

Another piece of science fiction became reality this week. The very first video advertisement appeared


THE READING / TAPESCRIPT

With a partner, put the words back into the correct order.

1.

this     fiction     reality     week     Science     became.    

2.

The     first     advertisement     very     video     appeared.    

3.

small     a     with     Published     it     inside     screen.    

4.

the     .     also     There     magazine     in     tiny     were     speakers

5.

of     can     video     hold     40     The     minutes     screen.    

6.

years     ago     in     movies     We     first     saw     them     a     few.    

7.

be    videos    newspapers    will    at    their    Everyone    looking    in.   

8.

Read     say     reporters     the     what     with     along.    

9.

to     Looking     see     over     the     someone’s     video     shoulder.    

10.

today     fiction     like     really     Technology     science     is.    


DISCUSSION (Write your own questions)

STUDENT A’s QUESTIONS (Do not show these to student B)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________

------------------------------------------------------------------------------

STUDENT B’s QUESTIONS (Do not show these to student A)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________


WRITING

Write about video ads for 10 minutes. Show your partner your paper. Correct each other’s work.

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________


HOMEWORK

1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.

2. INTERNET: Search the Internet and find more information about video ads. Talk about what you discover with your partner(s) in the next lesson.

3. MAGAZINE ARTICLE: Write a magazine article about science fiction becoming real life. Include imaginary interviews with some inventors. Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

4. WHAT HAPPENED NEXT? Write a newspaper article about the next stage in this news story. Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

5. LETTER: Write a letter to a futurologist. Ask him/her three questions about what technology we’ll have in the future. Give him/her three of your opinions. Read what you wrote to your classmates in the next lesson. Your partner will answer the questions you asked.

 

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