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ESL / EFL Lesson Activity on Video Ads in Mags

Another piece of science fiction became this week. The very first video advertisement inside a paper magazine. ‘Entertainment Weekly’ from the USA, was published with a small screen it. Readers could open the mag and watch video for Pepsi and the TV network CBS. There were also speakers in the magazine so people could listen to the ads . Pepsi marketing officer Frank Cooper said it was an “extraordinary way to… with consumers”. The screen can 40 minutes of video.

The video ads in Entertainment Weekly are . They are from fantasy movies, only now they are life. We first saw them a years ago in movies like Minority Report, and then again in Harry Potter films. Very , everyone will be looking at videos in their newspapers. Journalists will appear the headlines. We may even read with what the reporters say. I can imagine people looking over someone’s to see the video of a goal in the sports pages. Technology today is like science fiction.