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Could air-conditioned clothes be the big thing? Japanese inventor Hirosho Ichigaya to think so. The former Sony engineer created a company called Kuchofuku (“air-conditioned clothing” Japanese) to help beat the of the Japanese summer. There is a shortage of in Japan following the earthquake, tsunami and nuclear in March. Many offices and schools must not their air-conditioning below 27 . Around 1,000 companies in Japan, including Toyota, have bought Kuchofuku for their .

Mr Ichigaya Kuchofuku in 2004 after working finding more energy-efficient alternatives to air conditioners. He wanted to find a to reduce global . His company is now struggling to the orders for his clothes, which have become the -have item of the summer. All of the clothes have small inside them. These make a non- breeze and evaporate sweat. Ichigaya said: "People me, why I would want to wear a jacket when it's so hot. I tell them, because it's than being naked.”


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