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ESL / EFL Lesson Activity on Cigarette Packaging

The Australian government angered the leading international cigarette brands. It has ordered companies to the branding from their cigarette . This means from January the 1st, 2012, there be no logos on cigarette packs. All cigarette boxes will be a , olive green colour that was specially because people it was so unattractive. In , all product names will be the same size, colour and . Politicians believe that taking away brand appeal will smoking.

Tobacco Philip Morris, of the world’s leading cigarette brand Marlboro, wants to the Australian government. They say the new packaging there is unfair competition. They point out that the law says logos are property and thus their property is attacked. Companies have been angry for time because of the gory and graphic they have to put on their boxes alongside warnings. Australian Prime Minister Julia Gillard said “We’ve made the decision and we’ll see it .”