The e-Book
 
 

1,000 IDEAS & ACTIVITIES FOR
LANGUAGE
TEACHERS

See Sample


Home
Donate
E-mail this lesson to
a student /colleague


COPYRIGHT:
Please write to
me for permission.

 

“The Daily” Digital Newspaper Launched (4th February, 2011)

The biggest names in technology and newspapers came together on Wednesday to launch the world’s first digital newspaper. News Corporation and Apple joined forces to publish “The Daily,” which is only available on the Apple iPad. News Corp. chairman Rupert Murdoch said the online paper would provide “a fresh new voice”. The Daily will be sold through Apple's App Store and iTunes. It costs 99 cents a week to subscribe, or $39.99 a year. News Corp. will get 70 cents from each weekly subscription and Apple will pocket the rest.

Advertisements
 
 

Publishing and charging for an online newspaper is a big risk. Most newspapers already provide an online edition of their content for free. It’s a little difficult to understand why The Daily will become popular and make a profit. Mr Murdoch said his project will be successful "when we sell millions." He added: "Our ambitions are very big, but our costs are very low." Murdoch told reporters he had faith in people reading news on the iPad and other tablets, saying: "there will be well over a billion around the world".

Advertisements
 
 

PHRASE MATCH

Match the following phrases from the article.

Paragraph 1

1.

The biggest names in technology

a.

to subscribe

2

the world’s first digital

b.

subscription

3.

a fresh new

c.

newspaper

4.

99 cents a week

d.

and newspapers

5.

weekly

e.

rest

6.

pocket the

f.

voice

 

Paragraph 2

1.

charging for an

a.

are very low

2

newspapers already

b.

profit

3.

make a

c.

in people

4.

our costs

d.

a billion

5.

he had faith

e.

online newspaper

6.

well over

f.

provide an online edition


LISTENING GAP FILL

The biggest names in technology and newspapers came together on Wednesday __________________ first digital newspaper. News Corporation and Apple joined forces to publish “The Daily,” which __________________ the Apple iPad. News Corp. chairman Rupert Murdoch said __________________ provide “a fresh new voice”. The Daily will __________________ Apple's App Store and iTunes. It costs 99 cents a __________________, or $39.99 a year. News Corp. will get 70 cents from each weekly subscription and Apple will __________________.

Publishing and __________________ online newspaper is a big risk. Most newspapers already provide __________________ of their content for free. It’s a little difficult to understand why The Daily will become popular and __________________. Mr Murdoch said his project will be successful "when we sell millions." He added: "Our __________________ big, but our costs are very low." Murdoch told reporters he __________________ reading news on the iPad and other tablets, saying: "there will be __________________ around the world".


MULTIPLE CHOICE

The biggest names (1) ____ technology and newspapers came together on Wednesday to (2) ____ the world’s first digital newspaper. News Corporation and Apple joined forces to publish “The Daily,” which is (3) ____ available on the Apple iPad. News Corp. chairman Rupert Murdoch said the online paper would provide “a fresh new voice”. The Daily will be (4) ____ through Apple's App Store and iTunes. It costs 99 cents a week to (5) ____, or $39.99 a year. News Corp. will get 70 cents from each weekly subscription and Apple will (6) ____ the rest.

Publishing and charging for an online newspaper (7) ____ a big risk. Most newspapers already provide an online edition of their content (8) ____ free. It’s a little difficult to understand why The Daily will become popular and (9) ____ a profit. Mr Murdoch said his project will be successful "when we sell millions." He (10) ____: "Our ambitions are very big, but our costs are very low." Murdoch told reporters he had faith (11) ____ people reading news on the iPad and other tablets, saying: "there will be (12) ____ over a billion around the world".

Put the correct words from this table into the article.

1.

(a)

on

(b)

in

(c)

at

2.

(a)

launch

(b)

lunch

(c)

lynch

3.

(a)

one

(b)

ones

(c)

only

4.

(a)

sell

(b)

sold

(c)

sale

5.

(a)

subscribes

(b)

subscribe

(c)

subscription

6.

(a)

pocket

(b)

zip

(c)

button

7.

(a)

are

(b)

is

(c)

be

8.

(a)

free

(b)

at

(c)

from

9.

(a)

do

(b)

form

(c)

make

10.

(a)

added

(b)

divided

(c)

multiplied

11.

(a)

on

(b)

to

(c)

in

12

(a)

will

(b)

wall

(c)

well


SPELLING

Spell the jumbled words (from the text) correctly.

Paragraph 1

1.

The biggest names in lyheotocgn

2.

ladigit newspaper

3.

joined rcefso

4.

ivrpdoe “a fresh new voice”

5.

99 cents a week to besucbrsi

6.

cpekot the rest

 

Paragraph 2

7.

an online ioetind

8.

make a tpfoir

9.

his rjoetpc will be successful

10.

Our onbimsiat are very big

11.

he had fiaht in people

12.

well over a obllnii


PUT THE TEXT BACK TOGETHER

Number these lines in the correct order.

(    )

forces to publish “The Daily,” which is only available on the Apple iPad. News Corp.

1  )

The biggest names in technology and newspapers came together on Wednesday to

(    )

on the iPad and other tablets, saying: "there will be well over a billion around the world".

(    )

low." Murdoch told reporters he had faith in people reading news

(    )

launch the world’s first digital newspaper. News Corporation and Apple joined

(    )

chairman Rupert Murdoch said the online paper would provide “a fresh new voice”. The Daily will be

(    )

sold through Apple's App Store and iTunes. It costs 99 cents a week to subscribe, or $39.99 a

(    )

online edition of their content for free. It’s a little difficult to understand

(    )

"when we sell millions." He added: "Our ambitions are very big, but our costs are very

(    )

Publishing and charging for an online newspaper is a big risk. Most newspapers already provide an

(    )

why The Daily will become popular and make a profit. Mr Murdoch said his project will be successful

(    )

year. News Corp. will get 70 cents from each weekly subscription and Apple will pocket the rest.


WORD JUMBLE

With a partner, put the words back into the correct order.

1.

in     names     biggest     The     newspapers     and     technology.    

2.

first     newspaper     Launch     world’s     digital     the.    

3.

voice     online     provide     new    The     would     fresh     paper     a.    

4.

week     costs     to     99     subscribe     cents     a     It.    

5.

pocket     will     Apple     rest     the.    

6.

a     an     is     risk     for     newspaper     big     Charging     online.    

7.

edition     online     an     provide     already     newspapers     Most.    

8.

difficult     little     a     It’s     why     understand     to.    

9.

told     in     reporters     people     he     had     Murdoch     faith.    

10.

world     There     will     be    well    over    a    billion     around     the.    


DISCUSSION (Write your own questions)

STUDENT A’s QUESTIONS (Do not show these to student B)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________

------------------------------------------------------------------------------

STUDENT B’s QUESTIONS (Do not show these to student A)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________


WRITING

Write about newspapers for 10 minutes. Show your partner your paper. Correct each other’s work.

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________


HOMEWORK

1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.

2. THE DAILY: Search the Internet and find more information about “The Daily”. Talk about what you discover with your partner(s) in the next lesson.

3. MAGAZINE ARTICLE: Write a magazine article about digital newspapers. Include imaginary interviews with News Corp. chairman Rupert Murdoch and Apple boss Steve Jobs. Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

4. WHAT HAPPENED NEXT? Write a newspaper article about the next stage in this news story. Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

5. LETTER: Write a letter to News Corp. chairman Rupert Murdoch. Ask him three questions about The Daily. Give him three of your opinions on digital newspapers. Read what you wrote to your classmates in the next lesson. Your partner will answer the questions you asked.

Back to the top
 


 
 
 
 


Copyright © 2011 by Sean Banville | Privacy Policy | | Donate | Links