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Vaseline Promotes Whiter Skin in India (17th July, 2010)

The skincare company Vaseline has created an application for Facebook that lightens men’s skin. The app is only available in India. It makes faces in photos whiter. The special widget promises to "transform your face…with Vaseline Men." The company has used Bollywood star Shahid Kapur to promote their product. His face is shown in two halves – one darker, one lighter. Skin-whitening creams are very popular in India. An online dating site found people thought skin colour was very important. However, newspapers have attacked companies who say lighter skin is better.

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Many people think Vaseline’s advertising campaign is racist. It is surprising a famous brand is encouraging men to make their skin whiter. They also used advertisements that said whiter skin was healthier. Maybe they can only do this in India. I’m sure people would go mad if Vaseline tried this in the U.S.A. All skin colours are healthy and beautiful. The idea that lighter skin looks better is stupid. It probably comes from Hollywood where blonde hair, blue eyes and milk-white skin is still the image people like to see. In India, Vaseline is only encouraging racism.

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PHRASE MATCH

Match the following phrases from the article.

Paragraph 1

1.

created an application

a.

halves

2

The app is

b.

skin is better

3.

His face is shown in two

c.

dating site

4.

Skin-whitening creams are very

d.

for Facebook

5.

An online

e.

only available in India

6.

companies who say lighter

f.

popular in India

 

Paragraph 2

1.

Vaseline’s advertising

a.

this in India

2

encouraging men to make

b.

go mad

3.

they can only do

c.

looks better

4.

I’m sure people would

d.

campaign

5.

lighter skin

e.

like to see

6.

the image people

f.

their skin whiter


LISTENING GAP FILL

The skincare company Vaseline has _____________________ for Facebook that lightens men’s skin. The app is only available in India. It _____________________ whiter. The special widget promises to "transform your face…with Vaseline Men." The company has used Bollywood star Shahid Kapur to promote their product. _____________________ two halves – one darker, one lighter. Skin-whitening creams _____________________ India. An online _____________________ people thought skin colour was very important. However, newspapers have attacked companies who _____________________ better.

Many people think Vaseline’s advertising _____________________. It is surprising a famous brand is encouraging _____________________ skin whiter. They also used advertisements that said whiter skin was healthier. Maybe they can only do this in India. I’m sure _____________________ if Vaseline tried this in the U.S.A. All skin colours are healthy and beautiful. The _____________________ looks better is stupid. It _____________________ Hollywood where blonde hair, blue eyes and milk-white skin is still the image people like to see. In India, Vaseline _____________________ racism.


MULTIPLE CHOICE

The skincare company Vaseline has created an application (1) ____ Facebook that lightens men’s skin. The app is only available in India. It (2) ____ faces in photos whiter. The special widget promises to "transform your face…with Vaseline Men." The company has used Bollywood star Shahid Kapur to (3) ____ their product. His face is shown in two halves – one darker, one lighter. Skin-whitening creams are very popular in India. An online dating (4) ____ found people thought skin colour was very important. However, newspapers have attacked companies who (5) ____ lighter skin is better.

Many people think Vaseline’s advertising campaign is racist. It is surprising a famous brand is (6) ____ men to make their skin whiter. They also used advertisements that said whiter skin was healthier. Maybe they can only do this in India. I’m (7) ____ people would go mad if Vaseline tried this in the U.S.A. All skin colours are healthy and beautiful. The (8) ____ that lighter skin looks better is stupid. It probably (9) ____ from Hollywood where blonde hair, blue eyes and milk-white skin is still the image people like to see. In India, Vaseline is only encouraging (10) ____.

Put the correct words from this table into the article.

1.

(a)

for

(b)

to

(c)

by

2.

(a)

takes

(b)

makes

(c)

does

3.

(a)

promotion

(b)

promotes

(c)

promote

4.

(a)

sight

(b)

slight

(c)

site

5.

(a)

talk

(b)

say

(c)

speak

6.

(a)

encouraging

(b)

encourage

(c)

encourages

7.

(a)

really

(b)

sure

(c)

true

8.

(a)

idea

(b)

ideas

(c)

ideals

9.

(a)

does

(b)

goes

(c)

comes

10.

(a)

racist

(b)

racism

(c)

racy


SPELLING

Spell the jumbled words (from the text) correctly.

Paragraph 1

1.

artceed an application

2.

lsnihget men’s skin

3.

only llvbaiaae in India

4.

shown in two ahvles

5.

Skin-whitening mresac

6.

An online igdnat site

 

Paragraph 2

7.

advertising agicmanp

8.

a famous nbdra

9.

All skin colours are teyhahl

10.

bnedol hair

11.

the giame people like

12.

encouraging ramcsi


PUT THE TEXT BACK TOGETHER

Number these lines in the correct order.

1  )

The skincare company Vaseline has created an application for Facebook that lightens men’s skin. The app is only

(    )

face…with Vaseline Men." The company has used Bollywood star Shahid Kapur to promote their product. His face is

(    )

Many people think Vaseline’s advertising campaign is racist. It is surprising a famous brand is encouraging men to

(    )

shown in two halves – one darker, one lighter. Skin-whitening creams are very popular in India. An online dating site

(    )

eyes and milk-white skin is still the image people like to see. In India, Vaseline is only encouraging racism.

(    )

idea that lighter skin looks better is stupid. It probably comes from Hollywood where blonde hair, blue

(    )

available in India. It makes faces in photos whiter. The special widget promises to "transform your

(    )

make their skin whiter. They also used advertisements that said whiter skin was healthier. Maybe they can only do this

(    )

found people thought skin colour was very important. However, newspapers have attacked companies who say lighter skin is better.

(    )

in India. I’m sure people would go mad if Vaseline tried this in the U.S.A. All skin colours are healthy and beautiful. The


THE READING / TAPESCRIPT

With a partner, put the words back into the correct order.

1.

An application for Facebook that lightens men’s skin.

2.

The app is only available in India.

3.

makes in whiter It faces photos.

4.

two in shown is face His halves.

5.

colour skin thought People important very was.

6.

Encouraging whiter skin their make to men.

7.

whiter said that Advertisements healthier was skin.

8.

only do Maybe this they in can India.

9.

skin All beautiful and healthy are colours.

10.

is Vaseline racism encouraging only.


DISCUSSION (Write your own questions)

STUDENT A’s QUESTIONS (Do not show these to student B)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________

------------------------------------------------------------------------------

STUDENT B’s QUESTIONS (Do not show these to student A)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________


WRITING

Write about skin colour for 10 minutes. Show your partner your paper. Correct each other’s work.

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________


HOMEWORK

1. VOCABULARY EXTENSION: Choose several of the words from the text. Use a dictionary or Google’s search field (or another search engine) to build up more associations / collocations of each word.

2. SKIN COLOUR: Search the Internet and find more information about skin colour. Talk about what you discover with your partner(s) in the next lesson.

3. MAGAZINE ARTICLE: Write a magazine article about skin colour. Include imaginary an interview with people with different skin colours. Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

4. WHAT HAPPENED NEXT? Write a newspaper article about the next stage in this news story. Read what you wrote to your classmates in the next lesson. Give each other feedback on your articles.

5. LETTER: Write a letter to the head of Vaseline. Ask him/her three questions about the Facebook app. Give him/her three of your opinions on skin colour. Read what you wrote to your classmates in the next lesson. Your partner will answer the questions you asked.

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